CASE STUDIES

Results, and the logic behind them.

Two Meta Ads accounts from the Moroccan market, numbers taken from Ads Manager. Each study shows the result, and above all the decisions that produced it.

278 attributed purchases
$911.57 total spend
Amounts in USD

01MOROCCAN CLOTHING BRAND · COD

202 purchases at a $3.70 CPA.

Scaling Meta Ads on Cash on Delivery without letting CPA slip: 24 ad sets tested, budget concentrated on those that held acquisition cost.

Spend: $746.81
Purchases: 202
CPA: $3.70
Link CTR: 4.82%

Scaling
24 ad sets
COD

Read the case study PDF · 6 p.

02SUPPLEMENT BRAND · MOROCCO

76 purchases at $2.17, 10.80x ROAS.

Validating a new product with 10 static images in one flexible ad set, judged on full-funnel economics rather than CTR.

Spend: $164.76
Purchases: 76
CPA: $2.17
ROAS: 10.80x

Creative test
10 images
Product launch

Read the case study PDF · 4 p.

HOW TO READ THESE STUDIES

Verifiable numbers, protected brands.

Screenshots includedEach study publishes the Meta Ads Manager screenshots its metrics come from. Only names were removed.
Brands withheldBrand, campaign and ad-set names are withheld for commercial confidentiality.
Amounts in dollarsSpend is shown in USD, as reported by Ads Manager.
Purchase ≠ cash collectedIn COD, a Meta purchase is an attributed order: confirmation, delivery and refusals are read separately.

Your account could be the next one.

I take over your Meta Ads account with the same method: test small, cut fast, concentrate budget where purchase economics hold.

Mourad.sadik20@gmail.com LinkedIn 07 08 16 24 07