EXPERIENCE · DIGITAL ACQUISITION · CAMPAIGNS / PERFORMANCE
Traffic Manager.
Campaign management in agency and freelance settings, from ad creation to KPI optimization. A Meta Ads-centred practice serving the acquisition and sales goals of startups and small businesses.
Available 7 days a week
150+freelance clients served
6years of paid acquisition
3roles: agency · freelance · SaaS
4ad platforms
PROFESSIONAL EXPERIENCE
Agency, freelance, SaaS.
- DEC 2023
SEPT 2026Traffic Manager
In Vision Agency · Remote- Managed multichannel campaigns, mainly on Meta Ads.
- Analyzed KPIs and identified improvement levers.
- Optimized campaigns against acquisition goals.
- SEPT 2020
NOV 2023Digital Acquisition Consultant
Self-employed · Freelance- Supported 150+ clients, mainly startups and small businesses, on sales-driven campaigns.
- Campaign setup and targeting; budget and ad-creative management.
- KPI tracking and optimization of multichannel campaigns.
- FEB 2020
AUG 2020Customer Activation
Ohmylead · SaaS · Casablanca- Onboarded and supported customers on the SaaS; live-chat assistance and answers.
- Contributed to article SEO with the Growth Hacker.
PLATFORMS
- Meta Ads
- Google Ads
- TikTok Ads
- LinkedIn Ads
EDUCATION
Master’s, Business Management & GovernanceENCG Tangier · June 2020
Bachelor’s, Business ManagementFSJES El Jadida · 2018
LANGUAGES
EnglishMain working language
FrenchProfessional communication
BASED IN
Azemmour, MoroccoLet’s talk about your next campaigns.
Startups, e-commerce and COD brands: I take over your Meta Ads account with a readable method and verifiable numbers.